Why governments should prioritize well-being

In 2018, Scotland, Iceland and New Zealand established the network of Wellbeing Economy Governments to challenge the acceptance of GDP as the ultimate measure of a country’s success.

In this visionary talk, First Minister of Scotland Nicola Sturgeon explains the far-reaching implications of a “well-being economy” — which places factors like equal pay, childcare, mental health and access to green space at its heart — and shows how this new focus could help build resolve to confront global challenges. (10:01)

 

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